FORUM DIGITAL TRANSFORMATION: DATA DRIVEN DIGITAL TRANSFORMATION
organized by SIBB e. V.
Data is a key component for any modern,competitive business environment and its development should be included in any professional’s strategy. Data is the lifeblood that feeds and circulates through an organization’s systems, be it process flows, workflows, ERPs, applications, distribution centers, datacenters, you name it. Effective data management start before the program or process is initiated. It starts with data-thinking.
Having a data-first mentality is a crucial first step, but processes and capabilities must be in place to be able to effectively utilize data-sets .
More importantly, understanding the diverse data connections is crucial for delivering the most relevant insights to business partners and customers and to provide relevant products that are based on real, customer information. Data analytics is the key accelerant of an organization’s digitization and transformation efforts. When armed with high-quality data, advertisers, sales and business development departments are able to connect more effectively with target audiences when and where it matters most.
However, finding the right data to fuel companywide digital transformation is not always a simple task. In this event a holistic approach to data-driven transformation will be presented to help businesses create a culture effective data utilization which will help to understand what it takes to create tomorrow’s next big digital product.
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